Monday, May 21, 2007

Free Press Rocks

If you are a handbag fanatic, visit Purseuing.com, a great blog about handbags. They did a write-up on my Denney Bags when I was just starting out. I stumbled upon Purseuing while surfing the net one day. I sent the editor an email with a quick little blurb about my line, Denney Bags. The next day she posted a write-up on one of my bags with a picture she took off my site. It was great exposure and cost me nothing.

My theory is, it never hurts to ask. Shoot for the stars. What's the worst someone can say? No. Big deal. I wanted to interview Liz Lange for fashionCEO. She's HUGELY successful. Her designer maternity clothes are worn by tons of celebrities, she has appeared on Oprah and she struck a deal with Target. I emailed her and asked her if I could interview her for "Behind the Brand" on fashionCEO. The site wasn't even launched yet. She emailed back and said, "Sure, when should we do it." She is so wonderful and inspiring. Like I said, shoot for the stars...why not? By the way, you can check out her interview on fashionCEO in June.

Back to free press. Find opportunities and take them! (Sorry, I got a little off track from my handbag story...but I'll get back to that tomorrow!)

1 comment:

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