Monday, July 16, 2007

Nolcha Fashion Week Opportunity

If you are trying to get some exposure for your line to a good crowd of people, I suggest looking into this opportunity from Nolcha. Like fashionCEO, Nolcha caters to the needs of independent fashion designers. They are having their own NYC fashion week in September. This is a great event and I would encourage any designer looking to go big, to check it out. Here's the blurp on this particular opportunity:

"Have your company branding exposed to the movers and shakers of the fashion and media industry.

Opportunity to have logo placement on large screen (8ft x 6ft) strategically placed at the exclusive launch event of Metier Magazine hosted during Nolcha Fashion Week: NYC.

The Event: On September 8th 2007, 7pm, entertainment elite, chic fashionista’s and fashion insiders will gather together to celebrate the launch of Nolcha Métier Magazine at the prime Times Square location – Top of the Times rooftop and terrace. (43rd & 8th Ave) Through the course of a shopping boutique, fashion photography exhibit by Lynn Furge and cocktail party, guests will come together to shop, network and celebrate the launch of the fashion industry business publication. The 16 hottest emerging designers that won the StyleBakery.com ‘On the Rise’ Competition will exhibit their collections exclusively for attendee’s.

The Magazine: With an international business scope and informative demeanor, Nolcha Métier is the way forward for fashion industry insiders wishing to reach and inspire their consciousness and brand goals. Nolcha Métier writes for those fashion individuals who have the strength, drive and determination ‘To Be’ business savvy, financially secure and accomplished. The online publication supplies marketing, pr, trends, financial, legal and career articles catering to the professional needs of the fashion industry, specifically designers.

The Guests: There are two primary group demographics:

Group 1

o Chic cutting edge individuals of the fashion and media world
o The industry trendsetting population and sophisticated professionals who possess a substantial amount of spending power and influence
o A highly sought after audience of 21– 35 year olds, primarily single, living in cosmopolitan cities, educated, interested in the trendiest and hippest that fashion, entertainment, beauty and lifestyle brands have to offer, with disposable income and frequent travel
o Adding eclectic flavor to this audience is our loyal enthusiasts of emerging designers and talent within the industry; the young, edgy graduate with imaginative flow looking to share their creativity

Group 2

o Active online consumers: 70% shop online at least once a month, 93% shop online several times per year
o Fashionable women “in the know” as well as those seeking style guidance from head to toe
o Everyone from students and working women to stay-at-home moms; chic Fashionista’s to the fashion-challenged
o Tweens to retirees, with 85% between the ages of 21 and 49
o Strong domestic audience (83.7%), as well as a growing international following
o All income levels seeking affordable to mid-priced clothing, accessories, beauty items and gift ideas with frequent bargains and discounts included


You receive:
·Company Logo placement showcasing for 4 hours on screen dedicated to brand exposure

·One time email blast with logo placement to Nolcha Fashion Week: NYC and partners subscription newsletter; 230,000 circulation

Contact info@nolchafashionweek.com for cost
Deadline: Monday 23rd July 2007
There is limited availability in order to offer exclusivity to brands."

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